Is humain brain hardwired for hope? Bright colors for Fall/ Winter 2017-2018.

Fashion is far from being superficial, it is deeply linked to history and culture. Each season, color forecasters are working hard in order to predict the colors we'll be wearing in the upcoming year. They draw information from many sources: runways, showrooms, trade shows, magazines... Taking into consideration the impact of culture, politics, economy, societal events on our mood and translating this information into color trends.

This season, the red shades are omnipresent. From lighter to darker, gentle to rich and creamy, the reds are the biggest FW 17-18 color trends. What does it mean?

Red is a warm and positive color associated with our will to survive, determination, passion, life and love. The color red is energizing and motivates us to take action.

Bright colors in general suggest that people, despite the general climate of insecurity and uncertainty, are hopeful about the future.

Orange is one of the seasonal colors as well. Hmm... Human brain may be indeed hardwired for hope!

Colors are important in the process of conveying information about the groups we belong to, but also in establishing certain cultural and social norms.

Your personality is not the first thing people see. Appearance and the way you present yourself to the world matters and can reveal a lot about you. Why not take advantage of it and use it to shed light on who you really are?

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